BOOK MORE TRIPS

Marketing for Fishing Guides, Charters and Outfitters That Works.

★★★★★

5/5

Rating from fishing charters

Sound familiar?

THREE WAYS A GUIDES MARKETING FAILS

"I get A LOT OF CALLS FOR BAIT shops"

Anyone can run ads but without proper tracking, you'll never know if it's working or where your calls or bookings come from.

TRACKING PROBLEM

01

"I GET CLICKS BUT NOBODY EVER BOOKS"

KEYWORD PROBLEM

Without a proper negative keyword strategy, you will end up with a lot of wasted money on searches that we're never going to book a trip.

02

"i don't know if my ads are working"

03 CONVERSION PROBLEM

Clicks are happening but the phone is quiet. More often than not, it's the site. A generic template with nothing that makes a stranger trust you enough to call.

SEE HOW WE FIGURE OUT WHAT'S WRONG

what we do

Google Ads

Show up first when someone searches for a fishing trip in your area. Not buried under your competitors.

A site that turns clicks into paid trips. Not just a page view.

Turn your Facebook and Instagram content into calls and bookings. Not just likes.

CUSTOM Websites

Meta ads

Three plans of action.

WHAT YOU GET

01

TRACKING SET UP BEFORE WE SPEND A DOLLAR

We use Google Analytics and Google Tag Manager to track the actions that matter — bookings and calls.

02

NEGATIVE KEYWORDS FROM DAY ONE

We build out exclusion lists for your trips specifically, so your budget doesn't go to people searching "bait shop near me" or "fishing tips."

03

A WEBSITE BUILT TO BOOK TRIPS

BUILT TO BOOK TRIPS, NOT COLLECT CLICKS

Monthly reporting that tells you the truth, even when the number's ugly.

04

NO "BS" MONTHLY REPORTING - GOOD OR BAD

Clicks are easy to get. Getting someone to actually book is the site's job — that's what this is built for.

05

A MARKETING "FIRST MATE"

You talk to us, not a rep who's never been on a boat. We know your trips, your season, your numbers — not just your account.

Who We WORK WITH

Fishing Charters

a man standing in the water while holding a fishing rod

a couple of people standing in the water near a body of water

Fishing Guides

OUTFITTERS

We ONLY work with outdoor businesses because that's what we know best.

hear from our clients

WE LOVE WORKING WITH YOU!

BUILT BY A DAD WHO loves
to fish

ABOUT US

I've spent most of my career building marketing systems for businesses that don't have a marketing department, figuring out how to get the phone to ring without burning cash on ads that don't work. Now I apply those same skills to something I love by helping fishing guides, outfitters and tour operators make more.

When I'm not running First Mate, you can usually find me getting jumped on by my two kids and sometimes knee deep in a river somewhere trying to catch whatever will bite my lure.